In Guatemala 75% of the population lives below the poverty line, whilst in El Paredon 85% of the population do not have a formal job. Moreover in El Paredon it is very difficult for the local community to develop new skills or take part in practical training. There are very few opportunities for personal and professional development with 85% saying that one of the main barriers to entry was the lack of business knowledge.
Tourism in El Paredon is a huge, growing market, rapidly expanding each year and La Choza Chula works to ensure that the community are benefitting from that huge growth in tourism, working with the community to create opportunities to earn an alternative income through our products and tours.
Our social enterprise projects provide a platform from which local people can launch their own initiatives and benefit from the growing opportunities that tourism is bringing to the area.
As well as providing a fair wage to our makers, all proceeds from the sales of our products are reinvested back into our educational programmes such as our community library and English language classes.
For the full catalogue, with all styles, colours and designs, please follow this link.
As part of the project, the young makers also receive an introduction to creative enterprise to help increase their skills and potential to earn in a community where there are few employment opportunities.
The bracelets have been sold internationally through impactful partnerships with diverse organisations. In 2016 we worked with Janji, an ethical clothing company based in the US, who commissioned the team to create 150 bracelets that were then sold at the Boston Marathon and in a pop-up shop. Here and Now bought 100 of our bracelets to present to key people at the UN General Assembly and at the #LightTheWay event in New York as a symbol of solidarity in committing to the new global goals promised by world leaders. Our partnership with The Pulsera Project led to a commission of 2,300 bracelets to be sold in schools in the USA to fund social projects.
“It’s hard to find work in the village. As a girl I can’t go out fishing at sea and working in the sesame fields is tough in the hot sun all day and it’s only seasonal. I prefer to make bracelets, I can make them at home in my own time and I enjoy making them, I’m proud of our talent. It gives me a chance to contribute towards my family but also I can buy things for myself that I really want like clothes. Last year we changed our house with some of the money earnt – now our house is more secure made from concrete and no longer from old wood.”
For the full catalogue, with all styles, colours and designs, please follow this link.
If you would like to place an order for Chula Products, email us at sales@lachozachula.org
We work closely with La Voz de Los Tzu’tujiles to create unique fabrics with a story. The fabrics then arrive in El Paredon where they are turned into our high-quality products by our team of local makers Sandra, Mildred and Angelina. This creative triangle ensures our product line remains locally driven, socially responsible and of the highest quality from the raw thread to the end product.
Since 2014, La Choza Chula has been working with this small group of makers to train and develop their skills to create quality products, enabling them to earn a fair and independent income whilst still caring for their families.
Sewing for La Choza Chula allows me to be at home and care for the kids – I don’t have to travel far and I can know if my kids are eating and doing their homework. With the money I make it helps me pay for the upkeep of the house, food and clothes for my kids and things for school – Sandra, local Production Manager
Keep your mind, body and soul in harmony with our La Choza Chula yoga mat bags. Our bags use specially chosen fabrics to keep you comfortable on your way to and from the studio. Each bag has a drawstring closure and a small pocket on the side to keep your valuables safe.
Add some style to your beloved board with La Choza Chula’s custom-made board sock. Choose from our range of 3 colour combinations featuring Mayan wave symbols. Every sock comes with added protection around the nose and a drawstring on the tail to keep your board safe on your way to the beach and dust-free when resting at home. Choose between our three sizes of short board, fish and long board.
Keep your laptop protected with our Chula Laptop Case. The case uses the woven ‘Olas’ fabric from the lake, available in all three colours. For the closing edge we have our Guatemalan coffee sack design, to combine two of Guatemala’s greatest exports: coffee and weaving. The laptop case is available for 13” and 15” screen laptops only. The laptop case has protective padding inside and elastic & button fastening.
For full catalogue, with all styles, colours and designs, please follow this link.
Get ready for the beach with our Chula t-shirts and tanks. Each item is made from 100% cotton and provides a comfortable, light option for hot summer days, whilst also bringing with it style and vibrancy straight from Guatemala. With each pocket hand made by Mayan weavers, the t-shirts and tanks mix historic cultures with new fashion, helping you stand out from the crowd.
For the full catalogue, with all styles, colours and designs, please follow this link.
If you would like to place an order for Chula Products, email us at sales@lachozachula.org
